Roofing is a vertical we package end to end — lead capture at the front door, the operating system after the lead, and partner tools folded into one monthly relationship.
Move the sliders. These are starting estimates for a typical roofing company — adjust to your business.
Catching the lead is Birddog's job. Backbone runs what happens next — follow-up, the sale-to-crew hand-off, margin, and collecting the money.
The piece that answers on your site, phone and WhatsApp is Birddog — see it catch and book a lead live.
Not "you should try AI." It's the moment the business outgrows how it's run: leads are landing, but the office and production can't keep up.
Exact pricing is shared on your audit call, based on your size and goals. Backbone is a monthly managed retainer — measured against the cost of the leaks and manual work it removes, not a per-seat software fee.
Built for owner-led home-improvement companies, roughly $0.5M–$10M in revenue and 11–200 people — where leads arrive but the office and crews can't keep up.
A focused revenue leak audit of your roofing business — where leads slip, where estimates die, where the money leaks. You leave with the full picture whether or not we work together.